BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
PRODID:-//WordPress - MECv6.5.6//EN
X-ORIGINAL-URL:https://adventure-institute.co.za/
X-WR-CALNAME:Adventure Institute
X-WR-CALDESC:Adventure is a state of mind
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-PUBLISHED-TTL:PT1H
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-e51ba02c4a70ef8a1a52a987473f3dee@adventure-institute.co.za
DTSTART:20220405T000000Z
DTEND:20220409T000000Z
DTSTAMP:20220301T000000Z
CREATED:20220301
LAST-MODIFIED:20220607
PRIORITY:5
TRANSP:OPAQUE
SUMMARY:Entrepreneurship in the Digital Age
DESCRIPTION:The core function of an entrepreneur is solving problems for their customer. We explore the new digital frontier of exciting technologies, marketing tools and strategies to find, engage and inspire our target market. We introduce the student to the theory and practice of telling authentic stories to create brand loyalty.\nThis course will be presented by industry specialists in interactive lectures and with a specific focus on case studies of successful businesses in the outdoor and adventure industry.\nAgenda:\nDay 1:\nWelcome and overview\nSouth Africa and the need to create jobs\nEntrepreneurship\nMega Trends\nMarketing theory\nTechnology and marketing\nDay 2:\nGuest speaker: Ferdi Heunis Roarrr on branding\nGuest speaker: Jonathan from Bean There Cofee\nImmersion: King Price site visit\nDay 3:\nStakeholder Analysis\nDesign Thinking Process\nStorytelling\nDay 4:\nGoogle business\nSocial media marketing: Instagram, Facebook, LinkedIn and TikTok\nAction Learning Project presentations\nWrap up\n
URL:https://adventure-institute.co.za/events/digital-marketing-for-outdoor-adventure-entrepreneurs/
LOCATION:Pretoria
ATTACH;FMTTYPE=image/jpeg:https://adventure-institute.co.za/wp-content/uploads/2022/03/03-scaled.jpg
END:VEVENT
END:VCALENDAR