Entrepreneurship in the Digital Age

The core function of an entrepreneur is solving problems for their customer. We explore the new digital frontier of exciting technologies, marketing tools and strategies to find, engage and inspire our target market. We introduce the student to the theory and practice of telling authentic stories to create brand loyalty.

This course will be presented by industry specialists in interactive lectures and with a specific focus on case studies of successful businesses in the outdoor and adventure industry.

Agenda:

Day 1:

Welcome and overview
South Africa and the need to create jobs
Entrepreneurship
Mega Trends
Marketing theory
Technology and marketing

Day 2:

Guest speaker: Ferdi Heunis Roarrr on branding
Guest speaker: Jonathan from Bean There Cofee
Immersion: King Price site visit

Day 3:

Stakeholder Analysis
Design Thinking Process
Storytelling

Day 4:

Google business
Social media marketing: Instagram, Facebook, LinkedIn and TikTok
Action Learning Project presentations
Wrap up