Nobel Prize-winning economist Ronald Coase famously said, “When you torture the numbers, they will confess.”
The World Bank predicts 450 million additional employees will enter the African workplace by 2035. In recent years, South Africa has been unable to generate job opportunities for the youth due to various political and economic reasons.
Regrettably, South Africa’s employee engagement figures also mirror the United States. A staggering 67% of the workforce in 2023 was not engaged (16% actively disengaged) with their company, resulting in trillions of dollars in lost productivity.
Now is the opportune moment to reassess our approach to education, training, and entrepreneurship. While job creation is crucial, we must also address the pressing need to enhance positive workplace engagement. This requires a comprehensive strategy.
PwC’s 2023 Global Workforce Hopes and Fears Survey provides useful insights from 54000 workers in 46 African countries. Most surveyed highlighted adaptability, flexibility, and opportunities to learn and develop new skills as critical for the next five years.
The Adventure Institute has designed a course to address the issues highlighted above. Our course, Entrepreneurship in a Digital Age, is now being presented online for the first time to make it more accessible. In the short time we have been offering this groundbreaking course, hundreds of students have experienced career breakthroughs.
Whether you want to launch or expand your entrepreneurial venture or obtain the tools to innovate and become more engaged in your current role, this course is for you! We guide you on an exciting journey by changing your beliefs around opportunities in South Africa, discussing the fantastic opportunities in nontraditional economic activity like creativity, and addressing social needs in the world. We form an active learning community around the learning of critical skills like design thinking, entrepreneurial marketing, social media, brand storytelling, and so much more.
We provide you with a healthy and realistic orientation, worldview, and critical tools to turn your career into an adventure. We hope you will join us for this life-changing experience!
